SEO : ALL THE EXPRESSIONS
The below terms and expressions are given to help our clients understanding a bit more about SEO:
Alt Tag
An HTML typically attributes to the IMG tag to provide alternate text when images cannot be displayed or on mouse over.
301 Redirect
Used to redirect a webpage to another location. (usually an old webpage to a new or other domain)
Anchor Tag
HTML tag which allows you to create a link to another document or web page.
Backlink
Displaying a link on your webpage of another website and having them linking back to you.
Affiliate Marketing
A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
Black Hat SEO
The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. This theory is not recommended and can involve being dropped from the engines or at least being removed from high rankings.
White Hat SEO
The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
Blog
"Web Log". An online journal of sorts.
Cloaking
Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers. Also called ´black hat SEO´
CPA
Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site.
CPC
Cost Per Click. You can point your Cost per Click to a maximum or minimum to control your paid advertisement expenses.
CTR
Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown.
Dynamic Website
For example CMS websites, a website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.
Bot
Programs written to browse the web automatically for various reasons (to index web pages, for spamming purposes, etc.) for example : web robots, web crawlers, internet bots, spiders.
Google PageRank
Google PageRank™ is a numeric value that represents the importancy of a webpage in its business range.
CSS
Cascading Style Sheets. Contains the information of how a webpage will display on the internet. A webpage is normally linked to a CSS. However, the style of a webpage can also be included in the <head> tag.
Keyword Density
Indicates how often a keyword or keyword phrase is used on a given web page.
Landing Page
A content-rich web page geared around a particular topic, product or conversion goal. Usually the most important page of your website, from the landing page people will start browsing or when not relevant to their search a reason to leave your website.
Latent Semantic Indexing
Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page.
Meta Tags
Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Organic Search
Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. Try our company by searching Web Design Málaga, and we will be displayed on the first page in the free search results.
Paid Link Building
Websites who are willing to link back to your site for a price (set by them) in order to upgrade the importancy of your website and receive higher rankings.
PPC
Pay Per Click. Advertising method where an advertiser pays for their ads and only if someone actually clicks on the ad, usually used for the search engines. (paid advertising)
SEM
Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SEO
Search Engine Optimization. Optimize your website the become ´more search engine friendly´ which makes it easier for the search engines (bots) to acces your website.
SERP
Search Engine Results Page. Which displays the results (links) after having searched for a particular search term (keywords) in a webpage (such as google)
Spider
Programs written to scour the web automatically for various reasons. Same as bots.
Splash Page
Page to convince the customers to browse your website, usually with ´eye candy´ graphics. Make the customers ´grab´ your page in their mind !
Static Website
A website or web page whose content is fixed. Usually websites written in HTML.
TLD
Top Level Domain. The three main domain extensions: .com, .net, .org
URL
Uniform Resource Locator alias: web address.
W3C
World Wide Web Consortium.
